Below is a copy of a press release issued July 24 by AmeriTurf:
Homeowners who love the idea of getting government rebates to replace their turf — but don’t love the idea of completely giving up their lawns — have an option that qualifies for the rebates without losing the lush look and feel of real grass: Synthetic turf from Santa Clarita Valley-based AmeriTurf Systems.
“A lot of homeowners would love to redesign their landscapes to save water, but there’s something special about the look and feel of grass,” says Tim Hollinger, President of AmeriTurf Systems. “Our newest synthetic blends are closer than ever to the real thing, in appearance and feel. And, our permeable synthetic turf qualifies for most government incentive programs.”
As an example, Hollinger cited the new turf replacement incentive program offered by the Castaic Lake Water Agency, which has received coverage in the Santa Clarita Valley media. Under the program, funded by the state of California, homeowners can get a $2-per-square-foot reimbursement for projects in which turf is replaced with landscaping that consumes less water.
“In the CLWA’s program, a percentage of the new landscaping needs to be plant material, with an emphasis of course on native and drought-tolerant vegetation,” Hollinger says. “But permeable non-plant surfaces, including mulch and synthetic turf, can also be part of the mix. That enables homeowners to keep a bit of lawn in their landscape, while saving water and offsetting a significant portion of the expense.”
In many rural parts of Southern California, well water is the main source of H2O for residents. In Santa Clarita and outlying canyon areas water has had to be imported from reservoirs to keep up with demand. Many residents have had to let their landscaping die as a result of major water shortages and skyrocketing water costs.
Many residents are turning to synthetic turf as a move-forward scenario and being realistic about water conservation. Much talk about native plants and rock-scapes as alternative water conservation designs have been ushered in, but for many residents, relying solely on rocks and plants that look withered don’t quite do the job.
Says Rebecca Hollinger of Agua Dulce, Calif.: “Let’s be realistic, we’ve got kids and pets that are active and need a place to play. I don’t think a rock-scape is going to accomplish that with much safety. We chose synthetic-grass for many reasons… our dogs love it and so do our kids for sports and just good old tumbling. Maybe in 10 years when the kids are older we’ll tear out the synthetic grass for rock, but I doubt it.”
For sheer aesthetics, artificial grass has improved greatly and, in many cases, close inspection is deceiving.
The ever-dwindling water supply here in Los Angeles is forcing residents and business owners to consider alternative landscape designs and options. Hot summer temperatures, persistent below average rainfalls, decreases in available water sources and the prohibitive cost of watering your lawn is causing homeowners, apartment owners, property management companies, cities and parks districts to switch to more easily maintained and cost effective ideas for landscaping.
Today’s artificial grass is not your grandfather’s turf. There was a time when homeowners did not want to “put fake grass in my yard”. The notion of putting in fake grass was unthinkable. With today’s beautiful selections of synthetic grass homeowners and business owners in all areas of California, including Orange, Anaheim, Beverly Hills and Pasadena, are installing synthetic turf for all kinds of different applications. The products we provide to our Los Angeles customers are lush, bug-free and low maintenance.
AmeriTurf News Release
Los Angeles – Commercial real estate property managers are turning to artificial turf to reduce their maintenance costs, which will increase cash flow for clients, according to a leading synthetic grass installer in the Los Angeles area.
Tim Hollinger of Ameriturf Synthetic Grass Systems says he has seen a huge increase in the interest and installation of low-maintenance and water-efficient artificial grass on commercial properties in the last two years. The main reason for this is the financial benefit and increased cash flow for owners on their investment property.
“We here at AmeriTurf Systems can meet with any property owner and determine the return on their investment for installing artificial turf, by going over their monthly costs of water and maintenance,” Hollinger said. “In almost every case the owners are absolutely stunned when they see how much they actually spend each month for water and maintenance.”